EAGLE 3G - REAL MOBILE INTERNET EXPERIENCE IS ABOUT TO HAPPEN

FIRST INTERNET SERVICES IN ALBANIA WITH EAGLE MOBILE SINCE 2008

It was just 4 years ago and I remember like yesterday, we were discussing with my team, with a sweet excitement of offering fastest Internet 2.5G to Albania for the first time, by defining all pricing and service standards together. It was a great delight to offer Mobile TV service and Daily Weekly Monthly Internet packages for our customers first time in the market and again offering USB Modem with gigabytes of free Internet inside.

Eagle customers have always appreciated the Internet services we offered continuously that is why %33 of our customers actively uses Internet which is really a high figure with compare to other operators.

INTERNET EVERYWHERE

World has already entered to the Digital Age and mobile Devices are on their way to be the main channel of accessing information where mobile broadband will shape our daily life style.

Mobile will soon turn the world into a global information hub.

In 2012, world has reached 1 trillion network devices connected to each other. M2M (Machine to Machine devices, smart objects and connected sensors created the world of “Internet of things”.

 DIGITAL NATIVES OF DIGITAL AGE

5 billion people of 8 billion with mobile in 2018

 Also this year some LTE (4G) services are offered in different countries and this helps us to understand how a person can experience 50 MB /sec of download speed while is on the move.

Not later than 2018, population is expected to reach 8 billion worldwide where 5 billion will have a mobile phone and 2.5 billion of them including mobile Internet. A generation of Digital Natives will be the unavoidable reality of the world.

3G REQUIRES A STRONG INFRASTRUCTURE AND BETTER SERVICES

Albania has a very young population where half of the population is below age of 30 who likes to be always online and they are potential users of mobile Internet via Facebook, YouTube, Mobile TV on the go.

There is just a two years history of 3G services in Albania and Market still is not totally aware of what can be done with this Mobile Broadband technology and they are not satisfied with the 3G services offered by their operators.

Thanks to Albtelecom’s 50 million € investments in network improvements in the recent years, which provides us the biggest fiber optic infrastructure in Albania, where the data transmission is with speed of light. 

 “Eagle customers have always appreciated the Internet services we offered continuously that is why %33 of our customers actively uses Internet which is really a high figure with compare to other operators”

what eagle 3g promises to our customers

Eagle 3G services will be offered with Wi-fi and ADSL packages which people can find only in Albtelecom & Eagle Mobile in Albania. This will help our customers to be connected to Internet with high speed data and quality everywhere they want.

Better Customer Experience will be the main differentiator in Eagle 3G. Customer will never have bill shocks of data usage.

We will remove the difficulties of technology such as bits and bytes and offer it as services which fulfill our customer needs.

Our customers will be free to choose any Internet package they like easily, according to their consumption and will know how much to pay.

Making video calls, sending/receiving emails, downloading many songs, playing games online, watching live TV and videos will be much more easier with Eagle 3G.

On the 100th year anniversary of Albania, a real Mobile Internet experience has never been closer before for Albanian people.  We’ll see it with Eagle 3G soon.

EAGLE 3G – Real Mobile Internet Experience

·    Albtelecoms fiber optic infrastructure will make Eagle 3G, the fastest mobile Internet in Albania.

·    Eagle Customers always love and enjoy to connect Internet since first day.

·    3G with ADSL and Wi-Fi Services will be only available for Eagle and Albtelecom customers in Albania .

·    Better Customer Experience, high speed and quality besides variety of 3G services will be the main differentiator in Eagle 3G.

Murat Gürkaş 

Mobile Marketing Director, Eagle Mobile & Albtelecom

November 2012

(This article is firstly published on EagleMag, Nov 2012 Nr:5,  http://www.eaglemag.al/)

Adventure of Communication

We still don't want to remember "how life was without a cell phone". People below age twenty haven't even practised this deprivation. You may survive one day without a wallet if you've forgotten it at home, but it is impossible if it is cell phone forgotten at home. 

While we are so much addicted to communication so much, I'd like to go on a journey with you about the Adventure of Communication from past to present.

Communication in Old Ages – Late News is not a News anymore!

In order to survive and resume their lives, human beings have always been interested in what is happening in their environment. I think this is the basis of all the cultural formations. In Old Ages people were using audio-visual and textual techniques such as; sound, light, smoke, water and letters.

Transmitting our messages to far distances is a never ending and a global desire. The effect of climate, geography and technical abilities shapes the development of our communication methods. Let’s remember, GSM was invented in mountainous Scandinavian countries. The only change during the time is SPEED which is the most powerful weapon of mankind against nature. We all know that “Late News is not a News anymore”.

• Communication via Sound

In the archaeological researches it is not difficult to guess what primitive man kinds used for communication. “Drums” or “Horns” which produce high volume sound were preferred those days and even today the extension of those materials are still used, such as trumpets in ceremonies, bells at schools, and the whistles of referees in football matches, etc.

• Visiual Communication  - Coding was invented before writing!

According to researches, first visual communication was used by the hunters to notify the others about the location of the hunt via silent and easy method which is "smoke"

We can still see this method in Westerns of Hollywood movies.

Tower of Babylon

It is said that even the fabulous Tower of Babylon was built for communication purpose as well. As a result, we can easily say that, audio-visual coding methods for communication were invented long before human beings started writing.

In the history, first known “Remote Communication” method was made on  the wooden towers  via sound and flambeaus in Iran during the King Ardishir-I time.  (474-471 BC)

For the ancient historians , inventor of the communication via fire is Palamedes, son of Nauplios. Heredotos claims that defeat of Greeks by Persian in Salamis battle was delivered to Kserkses -escapee of the battle-  from Athens to Dardanel, which is in Asia via towers of fire. This was done via fire of bulk wooden from tower to tower especially at nights, where there is no daylight.

It is hard to believe but it seems like ancient Greek really liked this way of communication. Even in the movie called “Lord of the Rings” blockade  news of Minas Tirith and support from the allies were asked by this method. In Ancient Turks, communication was done by special runners called “Peyk” and also horse riders called “Tatars”  

As it is explained in Agamemnon tragedy of Aisklos, map of fire communication in Greece in 5^th century is shown above. Now in the same route, it is not difficult to guess many underwater cables which carries Mbits of voice and data traffic.

Fire Towers

Fire Towers was invented by two communication engineers called Kleoksenos and Dempklitos of Iskandariya in Egypt. It is retouched by Polybios (10-45 AD) The design is simple; there are five spaces in ramparts, with two meters distance each other and by placing flambeaus in these spaces, coding was transmited and received between the stations  preferably at nights. Distance between the stations are based on sight limits and each has 2 walls with five spaces. Operators in each station were using the same coding for the 24 letters of the alphabet.

·       Water Telegraph

The most interesting method of communication was 'Water Telegraph' of Aenas. Think of two similar shaped bottles which were made by same workman. There is water inside and there is a small hole at the bottom of the bottle with a stopple. There are letters of alphabet as a stripe on both bottles.

One bottle is placed on Tower-A and the other is on Tower-B which can see the light of fire in the other tower.

The Sender in Tower-A raises the flambeau and receiver in Tower-B also raises his flambeau after he sees the light of fire in Tower-A.

This is called the first signaling. Then immediately both people remove the stoppable of their bottles. When the water level decreases to the desired letter, Tower-A raises to flambeau again and Tower-B raises its flambeau as an acknowledge to put the stoppable in its hole.

The level of water in the bottle which indicates a letter on the stripe is the “letter” which Tower-A has sent. This processes continue many times to transmit meaningful messages. This is a little bit tiresome but a clever solution considering the limited possibilities of that Age.

• Invention of Scriptures

·       With the invention of first scriptures in 3500-3000 BC, a new communication age has started in political, economical and social life which heavily continues today by means of short messaging (SMS).

 Correspondence via mails, is mainly sending a well being, yearning or sometimes gloomy messages to its collocutor. Sometimes they carry messages  of commanders to move their armies to glory or complaints of a lover with full of yearnings and sometimes the knell of relative. I believe that in the songs and poems of all nations there are plenty of examples which contains “letters”.

Systematic postal systems were required to deliver these mails to their addresses.



Carrier Pigeons

Romans used "carrier pigeons" in the races and on blockades of their cities. (Mutina 43 BC). Later on this method became widespread by the Muslims in the east and between 12^th and 15^th century official carrier pigeons postal system was used in Anatolia and Egypt.

These days Chinese scientists succeded to insert micro electrodes (Made in China ;) to the brain of the pigeons in order to remotely control them while flying. This is the final version of the carrier pigeons in the 21^st century!

In other parts of the World, human beings have tried all possible alternatives of Fast Communication according to geographical characteristics.

Most of the future of communication methods visualized by famous Star Trek, Star Wars and other science fiction movies were already realized as of today. Even the movies can't reach the speed of technological improvements.

If we come back to today, evaluation of GSM technology, mobile phones, fast internet, LTE, smaller and faster micro processors draw our attention to new methods which is inevitable as long as human beings own this curiosity of communication with others.

Murat Gürkaş
Marketing Director
Eagle Mobile, Albania